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Evolution of food subscription around India and World

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Evolution of Food Subscription around India and World.

Top 10 Places To Eat In Hyderabad

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top 10 places to eat in hyderabad

Evolution of Food Subscription around India and World

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While everyone was locked indoors during COVID-19, cooking became an instant escape. Although the pandemic brought the joy of eating out to standstill, food connected people with loved ones. It was about eating for comfort and rediscovering regional Indian cuisine, while appreciating culinary roots, supporting locals and taking pride in traditional food system. Pandemic made people rethink of food options and well-being have become a priority. Work from office has resumedmand preparing a full meal after a day at work is exhausting. As much asmpeople miss home-cooked meals, cooking is not feasible. There is an increased demand and craving for comfort food. Those who are away from their homes, seek solace in the form of food to rekindle a sense of home.

With rapid urbanisation, shifting millennial behaviour and change in gender stereotypes and roles, there is a growing demand for ready-to -cook/eat meals. Prepacked marinated meats, snacks and instant foods are common in most kitchens due to its convenience. But are they healthy and worth the money and palate? No. Food delivery is expensive and unhealthy. Since the pandemic, there has been an increase in demand for tiffin services and home-cooked meals. People are gravitating towards fresh, nutritious and traditional meals. Meal delivery service is gaining popularity with rise in subscription-based food delivery.

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How the world is eating is changing dramatically. Some two decades back, food delivery was just a new concept, with deliveries limited to only pizzas, Chinese and finger foods. Today, food delivery has become a global market worth more than 150 billion $. The advent of technology, appealing interface, user friendly apps and changing consumer patterns has given online food delivery major boost and unlocked ready to eat meals. Yet again there was a shift in pattern in the wake of COVID 19. Many restaurants that were forced to close during some or all of the pandemic were offering meal kits or take-and-bake meals in addition to takeout. This was a good way for restaurants to stay relevant, offer an alternative to in-person dining and continue getting customers’ support. Due to stay- at-home orders and the closure of in-restaurant dining, more people were cooking at home. People now have become used to eating homestyle comfort meals. The demographics of consumers using subscription services has expanded to a broader audience, including older populations who aren’t inclined to go to the grocery store as well as younger consumers who are tired of takeout and aren’t choosing to eat in restaurants.


The demand for healthy food subscription service is definitely on the rise because people have become more health-conscious. They want to eat and stay healthy while saving on bucks and time and hence they are choosing products and brands that guarantee health, fitness, and safety.

  1. Saves time

  2. Whether you are a working professional or a student living alone, finding time to cook at home, grocery shopping is difficult. Get healthy and delicious meals in no time.

  3. Better decision making

  4. No more wasting time wondering what for breakfast/ lunch or dinner. With meals selected in advance, you exactly know what you are eating.

  5. Better nutrition and dietary needs

  6. Takeout, instant and restaurant meals don’t match the quality and nutritional value. With homestyle meals and your personalization, you add a diverse range of nutrients and vitamins for the week.

  7. Right portion size

  8. Neither are you overeating, nor are you undereating. It sets just the right amount of quantity required by one person.

  9. Potentially save money

  10. Instead for buying groceries in excess and letting it go stale when not used, this alternative is actually cheaper and efficient. It reduces the waste and stress surrounding it. You exactly know how much you are spending and can easily avoid take aways.

  11. Try new foods

  12. Weekly meal subscription is a fresh break from monotony and a great way to expand pallet and develop taste buds for local and seasonal food.

  13. Managing the costs

  14. Consumers are becoming wary of subscriptions with rising costs of goods and services. They are opting out of subscription to avoid paying non- essential fees. Those in favour want to keep costs down.


While there are many substantial benefits and time-savings, they are not without their drawbacks.

  1. Difficult to get people to sign up

  2. Most subscription-based companies find that there is higher customer churn. Customers tend to cancel within some months to try another service or to take a break as they don’t want to be locked into a subscription.

  3. Generation of environment waste

  4. The packaging that’s used to deliver also has been criticized for contributing to landfill and environmental waste, and brands continue to find new ways to develop eco-friendly packaging.

  5. Shifting consumer trends

  6. Changing eating habits of consumers and its complexity are few problems of food subscription, requiring brands to adapt quickly and be smart to understand their audience’s preferences. Regardless of how big the market captured is, it’s a failed attempt if the businesses are unable to cater to customer needs.

  7. Emergency adjustments

  8. Incorporating last-minute adjustments like driver cancellation, road closures, cancelled or postponed order is another task to tackle.

  9. Quality assurance

  10. Delivering food from a restaurant far away from the delivery address while maintaining the good quality is highly challenging for the delivery partners. The difference in the food that is served in the restaurant and the one delivered creates a significant loophole.


The dine-out segment has been the worst affected due to the pandemic with footfalls in most restaurants falling to below 20% of pre-covid time. The new focus will be on building ground-up kitchens suited for delivering high quality, hygienic and healthy food to customers. Taking care of consumer trust, ensuring high safety and sanitisation standards, is pivotal to success of online food delivery aggregators. An increased trust on a food delivery app or brand will lead to higher subscriptions. The meal-kit industry is still relatively new and will continue to evolve over time to meet the needs of its customers. It’s safe to trust the hype. It’s time to stop stressing about what you’re going to make for lunch and how you are going to find the time to do it. Save money, eat healthier, and do it all while having delicious traditional food that won’t disappoint you.

Have You Signed Up for Your Meal Delivery Service yet?

If you want to sit back and relax before dinner instead of rushing around to cook meals or work peacefully instead of worrying for lunch, consider a meal delivery service to cut down on your workload. No matter what diet you follow, which state you belong to, you’ll always find something that works for you and your appetite. To get started with your delicious, healthy meal subscription in Hyderabad, Subscribe now!

TOP 10 places to eat in hyderabad

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Top 10 Places In Hyderabad

Hyderabad, city of pearls, city of Nizams and city of Biryani!! It is a city famous for its monuments, rich history and beautiful museums but most of all it is a destination that delights and satiates the foodie inside you. The food culture in Hyderabad is as diverse and rich as its history. The rise and fall of different, powerful dynasties have influenced the culture of the culture of the city, food and iconic architectural structures and is an important center of art, trade and commerce. Hyderabadi cuisine is a blend of Andhra, Nawabi and Mughal. From delectable kebabs, flavorful Biryanis, refreshing Suleimani chai to meaty lukhmi and rich desserts, Hyderabad treat for culinary enthusiasts. Hyderabad continues to flourish with its rich cultural history, a blend of unique cultures with a touch of modern lifestyle. With all its ethnicity, the culture of Hyderabad still preserves its authenticity, flavors of its Biryani, and the gift of making entertaining movies. Too busy to go grab a meal? Just order in via food delivery service in Hyderabad.

Here are Top 10 must eat places that will give you taste of the city.


  2. Address: 20-4-1238/39, Charminar Rd, beside Mecca Masjid, Charminar, Ghansi Bazaar, Hyderabad, Telangana 500002

    This is one of the oldest, iconic and scenic Cafe on the streets of Charminar. Sipping hot smoky Irani chai and Osmania biscuits by the side while looking at the Charminar, sounds like a perfect morning? Well, it certainly is, a perfect morning, noon, evening and night. A small- and all-time crowded place, it’s a victory if you can grab a place for yourself. This place is winning hearts with assorted biscuits and chai since 1983. Do take a moment to talk to the owner of the café, who has all sorts of stories and experiences to share. Chai with a view, quite literally!!

    Must Try: Osmania biscuits, Irani chai, Khada chamach chai, Khopra biscuits, Shirmal


  4. Address: Plot no :497, 100 Feet Rd, Ayyappa Society, Chanda Naik Nagar, Madhapur, Hyderabad, Telangana 500081

    Situated near HITECH city, this breakfast place is an ideal place for techies and tourists missing the warmth of Bangalore style dosa and kesari bhaat. Everything is freshly prepared with a great deal of focus on hygiene and quality. The open-air sitting is a pleasant experience to sip on some filter coffee and ghee soaked crispy from the outside and cushiony from the inside dosa with freshly grounded chutney. Interestingly they also serve crisp and juicy Jalebis.

    Must Try: Kesari- khara bhaat, dosa, filter coffee, pulpy grape juice, Masala dosa, Idli vada, Bisibele bhaat, Jalebi


  6. Address: Plot No. 44, RTC X Rd, Opposite Sandhya Theatre, Jawahar Nagar, Chikkadpally, New Nallakunta, Hyderabad, Telangana 500020

    Slow-cooked rice, long marinated tender chicken, aromatic spices- is a magic on the plate, and this place serves the best of Hyderabadi Biryani. Neat and simple sitting, ths place offers both A/c and non-A/c sitting with also delivery services. These guys are so famour that there are various branches opened, but hey don't get fooled by all the other Bawarchis in the city.

    Must Try: Biryanis, Tandoori Chicken, Chicken Kebab, Mutton Chops, Bawarchi Special Chicken curry with naan


  8. Address: CCGX+F98, Banjara Hills Road No 3,Nagarjuna Circle, Banjara Hills, Hyderabad, Nagarjuna Hills, Punjagutta, Hyderabad, Telangana 500034

    Hyderabad, the nizams city is one of the best cities to try shawarma. Which other place better than Friends shawarma in Banjara hills? Good portions of meat, pickled veggies and tangy sauces are rolled up in kuboos or rumali roti. The place is constantly buzzing and goes on till midnight. If you are looking for tender and juicy chicken with flavoured mayo and softest roti, head here. Also try Saahan, tandoored shredded chicken served with fresh mayo.

    Must Try: Shawarmas, Saahan


  10. Address: Raidurgam, Madhura Nagar Colony, Gachibowli, 8-191/15, Gachibowli Rd, Opposite Bio Diversity Park, Hyderabad, Telangana 500032

    Shah Ghouse house is extremely famous for its haleem, lip smacking biryani and rich tea. Hyderabad Haleem is a popular street food in Hyderabad found in a plethora of areas. Nizams introduced it for the first time and its immensely popular since then, cooked both in restaurants and at home. Lentils, pounded wheat and meat are together boiled to make a thick paste which is favourite amongst the locals during the holy month of Ramadan.

    Must Try: Hyderabadi haleem, Biryani, tea


  12. Address: 3rd floor, shreshta aura, 1217/A, Rd Number 36, Jubilee Hills, Hyderabad, Telangana 500033

    This is a must visit place if you are craving for homestyle, comforting Andhra food. After feasting on Biryani and kebabs, the warmth of traditional food is comforting. The ambiance is a mix of traditional and modern elements. All the dishes are served in a banana leaf. Do try their mutton, fish and prawns dishes.

    Must Try: Mamsam Vepudu, Mokka Jonna Garelu, Kodi Vepudu Pulao, Ghee roast Mutton, Rose milk, Korameenu Fish

  13. MANDI@36

  14. Address: Sami Complex, 1125 1st Floor, Rd Number 36, above Cream Stone, Jubilee Hills, Hyderabad, Telangana 500033

    The restaurant is elegant & spacious with well-lit interiors giving Arabian vibes. Mandi typically is a middle eastern dish, gaining wide popularity in Hyderabad. Though it seems like Biryani, but it is not quite it. The marinated meat is made in oven and rice is cooked in “Dum” and assembled on a big plate containing the rice, meat, dry fruits either mint sauce/tomato puree and mixed greens. It is normally served with a soup and ghawa.

    Must Try: Al faham chicken Mandi, Mutton Mandi, Fish tikka


  16. Address: Pillar no - 895, 11-5-15/1, Mumbai Hwy, Bhavani Nagar, Moosapet, Hyderabad, Telangana 500018

    The craziness over this takeaway joint is such that people queue up for half an hour just to place their order. It is not usual Hyderabadi biryani; the succulent chicken comes with lightly flavored aromatic rice and has intense spice. They have interesting combinations of meat cut preferences like chicken joint biryani, kaju chicken biryani, wings biryani, etc. The Biryani is wrapped in the leaf and served.

    Must Try: Bagara Rice, Badam milk, Chicken full joint biryani, chicken pakoda, chicken fry piece biryani


  18. Address: 120/2, Abids Road, Gun Foundry, Basheer Bagh, Hyderabad, Telangana 500001

    Oldest and legendary sweet shop in Hyderabad, it is known for their jauzi halwa and pioneering Turkish sweets. Jauzi halwa, which was once served to only Nizams and royals, is a hundred- year-old recipe.

    Must Try: Jauzi Halwa, Badam halwa, Shahi tukda, Badam ki ashrafi


  20. Address: Nampally Station Road, Inside Clock Tower, Mozzamjahi Market, 3-4-350, NH 65, Abids, Hyderabad, Telangana 500001

    One of the rare ice cream places which serves old style, hand churned ice creams. Situated in Nampally, this place is old and has old city charm. This pocket friendly ice cream is worth a try with a view of Namapally clock tower.

    Must Try: Famous special icecream, fruit salad with ice cream, milkshakes and kulfi, seasonal flavours


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